One of the best things about doing what we do is getting to know our clients one-on-one. It’s one thing to run through a marketing meeting or hop on the phone for a quick call, but the chance to sit down and chat lets us get to know would-be clients and long-term partners alike on a deeper level—their voice, their values, their hopes, all of it.
One of the clearest examples of how that in-person time translates to better branding came when Josie Bitton and her husband Charles came into the office to talk with us about Lightworks Loft.
When Josie and Charles met with us in downtown Vancouver, they had a vision for the Lightworks Loft logo—one that revolved around cursive handwriting
But after seeing their work, meeting the duo, seeing where they sell the work, and learning more about who buys the pieces, we wondered if something more vintage might not more clearly tell the Lightworks story.
A lot of great logos communicate clearly what a business does, but we didn’t want to sell Josie short; she designs everything from coat racks to lamps and light fixtures, and we didn’t want to pigeonhole her with too specific of a logo. At the same time, we wanted to imbue the eventual design with the kind of farmhouse charm her works are known for.
So we got to work: Our team brainstormed a kind of 1960s woodblock-type printed look, decided to mimic some of the classic logos that once adorned the items that Josie would upcycle for Lightworks Loft, and added a touch class with a vintage lightbulb to round it all out. In the end, Josie loved what we came up with—and we’re proud to see the logo in use today.
But that wasn’t all: Our creative photographer and videographer Josh Tibbits designed the beautiful Lightworks Loft website, a graphics-heavy site that lets Josie’s products speak for themselves while communicating her story in a clear, direct manner. We’re also proud to run Lightworks Loft’s social media accounts, where we joyfully show off Josie and Charles’ great work, share their latest pieces, and keep fans updated on what’s on sale—and where
And it all started with that in-person connection.